The New York Times: An analysis of key user numbers in Print, Online, Mobile, Facebook, Twitter

DSP-Partners analyzed the number of readers of the New York Times across its Facebook, Twitter, Mobile, Web and printed media sites.

Key findings include:

• The NYT website has 24x the reach of the print-publication

• Twitter generates almost 2x number of Facebook followers

• NYT has 40x web-users (non-paying) vs. digital subscribers (paying)